This dimension, the least analysed at the international level, measures the importance that satisfaction of immediate needs has in a given culture, compared to the social norms that control the behaviour of its members. Perhaps it is useless to point out that this scheme does not take into account the single processes of individuals, who through personality, family history, or social conditions can change values, accentuating or diminishing the typical characteristics of a culture. Therefore, it can help to understand patterns, but not to predict individual behaviours of individuals.

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