Maria Francesca Guida
Sociologist and PhD in territorial and urban Planning. She has been a lecturer in Cultural Marketing in Fine Arts Academies and has coordinated the Master in Marketing and Management of Culture for IED (European Institute of Design). She teaches in various post-graduate training courses. She has been in ECCOM since 2005, focusing on the design and management of complex projects, with particular attention to social innovation processes and audience engagement strategies. Francesca is the Vice-President of ECCOM and is a member of the Board of Azienda Speciale Palaexpo since 2018. She is the author of several publications and in 2018-2019 she co-edited ‘Prove di intercultura. Sguardi, pensieri e azioni per una società multiculturale’, Editrice bibliografica, Milano, 2019 and ‘Musei aperti al cambiamento. Prospettive, politiche e pratiche a confronto’. Espera, Roma.